Banner
A banner is a graphic image (static, animated, or rich media) that
is placed on emails and web sites as an advertisement. Banners are
commonly used for marketing purposes, brand awareness and generating
sales.
Bitmap Image (bmp)
A raster graphics image, digital image, or bitmap, is a data file
graphic image stored as a specific arrangement of screen dots, or
pixels. A graphic which is defined by specifying the colors of dots
or pixels which make up the picture. Examples: GIF, JPEG, Photoshop,
PCX, TIFF.
CSS
Cascading Style Sheet, a feature of HTML developed by the W3C. With
Cascading Style sheets, both web designers and end users can create
style templates (sheet) that specifies how different text elements
(paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently,
CSS is not displayed exactly the same in all browsers.
Doorway Pages
Web pages as entrances to the website, created specifically for
search engine positions.
Flash
Vector graphic animation software from Adobe, a multimedia authoring
program used to create content such as web applications, games and
movies, needs plug-in (free).
Forms
HTML tags that define and label text-entry boxes, check boxes, radio
buttons, and/or drop-down menus to create simple on-screen forms
for collecting information from the viewer.
FTP
File Transfer Protocol. (HTML-documents, graphic images, spreadsheets)
from one computer to another via the Internet, mostly used for transferring
files to the web servers.
GIF
Graphics Interchange Format. GIF images are the most widely used
graphic format on the web. GIF images display up to 256 colors,
good for line arts.
HTML
Abbreviation for Hypertext Markup Language; a cross-platform text-formatting
system for creating web pages, including copy, images, sounds, frames,
animation etc.
Hyperlink
A hyperlink, more commonly called a link, is an electronic connection
between one web page to either (1) other web pages on the same web
site, or (2) web pages located on another web site. More specifically,
a hyperlink is a connection between one page of a hypertext document
to another.
JavaScript
JavaScript is a scripting language developed by Netscape. JavaScript
can make web pages more animated and dynamic in terms of graphics
and navigation. One example of JavaScript effects is called a mouseover,
and drop-down menus.
JPEG
Joint Photographic Experts Group. File format for full-color and
black-and-white graphic images. JPEG images allow for more colors
than GIF images and good for photographs.
Meta-tag
Meta-tags are HTML tags for keywords and description of the page,
etc. The most common use of a meta-tag in online marketing is the
keyword and description tags, for search engines query results.
Multimedia
Communication in form of combining text with graphics, page layout,
video, audio, animation, etc.
PDF
Portable Document Format. Created by software program Adobe Acrobat,
PDF reader (free) is needed to be able to open the pdf files.
PHP
Stands for Hypertext Pre-Processor.
Plug-In
A software extension that provides added capabilities to the browser,
for purposes such as viewing, hearing, or saving specially formatted
files.
PNG
Portable Network Graphics format, or "ping." PNG is used
for lossless compression and displaying images on the web. The advantages
of PNG is that it supports images with millions of colors and produces
background transparency without jagged edges. The disadvantages
are that PNG images will not show up on older browsers, and still
can be comparatively larger in file size than GIFs.
Search Engines
A search engine is a program designed to find information stored
on the World Wide Web or computer.
Spider/Robot
A software program that search engines use by visiting every site
on the web, to follows all of the links, and indexing all of the
text of every web page. Robot can't crawl the secured pages.
Vector Graphic
A graphic image drawn in shapes and lines, called paths. Software
used: Illustrator, Auto CAD, etc.
